New Wave Vision
Hayden Cox started his surfboard business Haydenshapes at the age of 15 while still at school and there were many who doubted he could succeed. Today he is an award winning designer and entrepreneur who has successfully turned his childhood passion and business into a bestselling international brand.
- Simon & Schuster
- Publish Date
- October 2016
With award-winning writer Malcolm Knox, Hayden Cox tells the story of the building of his business, from his humble beginnings on the Northern Beaches of Sydney to the heights of the global brand that it is today. His unique approach to business and his determination to modernise an entire industry led directly to his invention of a patented technology, FutureFlex, and the world’s top selling surfboard, made him the youngest major surfboard designer on the planet. Through his brand, Hayden has also collaborated on exclusive design projects with some of the world’s most influential names and designers such as Alexander Wang and Audi.
New Wave Vision is a unique journey of growing and building a business – even in the most fickle or dire of circumstances. Hayden’s story explores what goes on behind the scenes, the lessons, the mistakes, how to back yourself and train your mind to think bigger than what you see around you.
Beautifully designed and with contributions from some of the world’s most successful creative minds like skater and entrepreneur Tony Hawk, fashion visionary Karen Walker, Oakley founder Jim Jannard, Google Maps co-founder Noel Gordon and Aesop founder Dennis Paphitis, New Wave Vision reveals the crucial principles that help inspire and create groundbreaking products and businesses. As Hayden writes, ‘Don’t just focus on what is happening now. Switch gears and figure out what comes next…
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